FIELD NOTES
Notes on packaging systems
Notes on packaging systems
Notes on packaging systems
Writing on packaging, manufacturing, and the operational decisions that turn products into dependable systems.
Writing on packaging, manufacturing, and the operational decisions that turn products into dependable systems.
Writing on packaging, manufacturing, and the operational decisions that turn products into dependable systems.
Packaging Systems
The Packaging Butterfly Effect
The Packaging Butterfly Effect
The Packaging Butterfly Effect
One structural decision made in week two of a product launch is still affecting your margin in year three. Here is how that happens.
One structural decision made in week two of a product launch is still affecting your margin in year three. Here is how that happens.
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Packaging Systems
Packaging Is a Growth System
Packaging Is a Growth System
Packaging Is a Growth System
Most brands treat packaging as a cost. The ones winning on margin treat it as infrastructure.
Most brands treat packaging as a cost. The ones winning on margin treat it as infrastructure.
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Manufacturing
Designing for the Factory Floor
Designing for the Factory Floor
Designing for the Factory Floor
The gap between a great design and a manufacturable one is where most packaging budgets disappear.
The gap between a great design and a manufacturable one is where most packaging budgets disappear.
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Optimization
Optimization Without Starting Over
Optimization Without Starting Over
Optimization Without Starting Over
The most expensive assumption in packaging is that fixing it means starting from scratch. It almost never does.
The most expensive assumption in packaging is that fixing it means starting from scratch. It almost never does.
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